Do you run a small business, or have dreams to start one? Each week on The Tidbit, brought to you by Cureate, we discuss tidbits of knowledge around starting and running a small business with a food and beverage lens. Show host Kim Bryden sits down with guest experts and shares trending new topics on food, business and culture to help best prepare you for your business journey.
This show records and broadcasts LIVE on Full Service Radio from the lobby of the LINE DC in Adams Morgan, Washington DC.
Three sisters out of Philadelphia — Jackie, Shelby, and Amy Zitelman — started Soom Foods. Their goal? To make tahini a staple in American pantries. But to start, they began with chefs. Who are your early adopters and how can those customers become your biggest brand advocates? How do you know when to diversify your sales channels? Tune into this episode of The Tidbit to learn the Soom story with CEO, Shelby Zitelman.