A strategic partner is another business with whom you enter into an agreement that aims to help both of you achieve more success. But, of course, what that success is must be determined and agreed upon by both parties. On this episode, we explore the 4 key tenets of HOW to build a strategic partnerships with Erin Lenhardt and Sally Rogers, Co-Founders of Parsnip. Parsnip’s vision is to connect better-for-you brands with partnership opportunities. Tune in to learn more about growing your business reach through mutually-beneficial agreements and arrangements with likeminded brand partners.